Privacy Policy
1 Key Information at a Glance
web.seitig is a brand of Snow Dream Studios GmbH in Zurich. We build websites on a subscription basis and operate a platform with an app through which businesses manage calls, inquiries, appointments, reviews, quotes, and invoices.
We process personal data in two distinct roles:
- As Data Controller for visitors to webseitig.ch, for prospective clients, for our customers, and for their team members in the app. This Privacy Policy applies to this processing.
- As Data Processor for the end customers of our clients, i.e., individuals who call a business, write to it, book an appointment, or receive an invoice from it. The respective business is the controller for this data. Section 5 describes our processing activities in this role.
We do not sell personal data and do not use customer or end-customer data to train general AI models.
2 Controller and Contact
Snow Dream Studios GmbH
Schärenmoosstrasse 77
8052 Zurich, Switzerland
Email for data protection inquiries: [[email protected]]
3 Scope and Markets
We offer web.seitig in Switzerland, the EU, the United Kingdom, the United States, and Canada. This policy is aligned with the Swiss Federal Act on Data Protection (FADP / DSG). Where applicable, it also complies with the EU General Data Protection Regulation (GDPR), the UK GDPR, US state privacy laws, and the Canadian PIPEDA.
4 Our Own Data Processing
4.1 Visiting webseitig.ch
When accessing our website, the server automatically processes technical data: IP address, date and time, visited pages, browser and operating system, and the referring website. We use this data to ensure secure operations and for troubleshooting. We use cookies and similar technologies in accordance with Section 6.
4.2 Contact, Initial Consultation, and Chat
When you write to us, call us, book an initial consultation, or use the chat on webseitig.ch, we process your name, company name, phone number, email address, industry, your message, and the conversation log. We use these details to answer your inquiry, conduct the initial consultation, and prepare an offer. The chat on webseitig.ch uses an AI assistant that clearly identifies itself as such.
4.3 Business Contacts and Outreach
We introduce web.seitig to businesses by telephone or email. For this purpose, we use business contact details from publicly accessible sources such as Google Business Profiles, commercial registries, and industry directories, as well as specialized B2B data providers. We process company name, contact person name, business phone number and email address, address, industry, and publicly visible information regarding website and Google profile.
If you no longer wish to be contacted, a brief note during the conversation or an email to [[email protected]] is sufficient. We will then add you to our internal suppression list. In the US, we only make manual calls and strictly observe applicable do-not-call registries and calling hour regulations. We never send promotional SMS messages without prior consent in any market.
4.4 Customer Account, Contract, and App
For contract execution and customer account administration, we process company details, billing address, contact person, phone number, email address, chosen plan, and add-ons; for EU and UK clients, VAT numbers; and website assets such as texts, photos, logos, services, pricing, and opening hours.
In the web.seitig app, we additionally process:
- Accounts of your team members with name, email address, phone number, and role;
- Login credentials and security access logs;
- Device details and push notification tokens to deliver notifications;
- Your settings (e.g., quiet hours, notifications, and AI preferences);
- Technical crash reports and usage statistics to improve the app.
The app only requests permissions required for a specific feature: microphone for voice notes, camera and photos for project images, contacts strictly when importing your customer list, and notifications for alerts. You can revoke any permission at any time in your device settings.
4.5 Payments
You pay by credit or debit card via our payment service provider Stripe. Full payment card data is processed solely by the payment provider. We only see card type, last four digits, expiration date, and payment status. Invoices and receipts are delivered via email and within the app.
4.6 Notifications via SMS and Email
We notify you via SMS, email, and the app about new inquiries, missed calls, customer reviews, appointments, payments, and important service updates. Notifications received via SMS are also delivered by email. Account-, security-, and payment-related notices cannot be unsubscribed as they are necessary for contract performance.
4.7 Support
When you contact our support via app, email, or voice message, we process the contents of your request and, where necessary to resolve the issue, the information in your account. Voice messages are transcribed to text. We access end-customer data during support strictly to the extent necessary to resolve your request.
5 End Customers Data of Our Clients (Data Processing on Behalf)
When you contact a business that uses web.seitig, that business is the controller responsible for your personal data. We process your data on its behalf and solely to perform the services ordered by that business. Please direct inquiries regarding your data to the respective business. We assist them in responding to requests.
Depending on the subscribed plan, we process:
- Calls: Your phone number, timestamp, duration, and status of forwarded calls. Calls are not recorded, and there is no voicemail box.
- SMS, Chat, and Email: Content and timestamp of messages exchanged between you and the business, including the automated SMS after a missed call.
- Forms and Bookings: Your entries from contact and quote forms, uploaded photos, booked appointments, and reminders.
- Customer List: Name, contact details, business notes, and consent/opt-out status for promotional messages.
- Reviews: Public Google reviews and the business’s responses.
- Quotes and Invoices: Information recorded by the business for invoicing and quoting.
- AI Features: Your messages to the website or SMS AI assistant, generated summaries, and urgency classifications.
- AI Phone Assistant (if enabled as an add-on): The assistant informs the caller at the start of the call that an AI is answering. The conversation is processed to generate a summary for the business.
You only receive promotional messages from the business if you have given consent or if applicable law permits it without prior consent. You can unsubscribe at any time by replying "STOP".
6 Cookies, Analytics, and Advertising
On webseitig.ch, we use strictly necessary cookies without which the website cannot function. Any additional cookies and tracking technologies are used solely with your explicit consent via our cookie banner. You can modify your preferences at any time via "Cookie Preferences" in the footer of every page.
With your consent, we use:
- Google Analytics to understand how visitors interact with our website;
- Google Ads to measure the performance of our advertising campaigns;
- [Meta Pixel, if deployed, to measure ad performance on Facebook and Instagram].
We implement Google Consent Mode. Without consent, Google services do not set analytics cookies. Fonts on our website are loaded [from our own server / from Google Fonts; with Google Fonts, your IP address is transferred to Google].
Our clients’ websites also feature a cookie banner whenever cookies requiring consent are utilized.
7 International Data Transfers
Some recipients are located outside Switzerland. For countries with data protection laws recognized as adequate by the Swiss Federal Council (such as EU/EEA states and the UK), transfers take place without additional guarantees. Transfers to the United States occur with entities certified under the Swiss-U.S. Data Privacy Framework or based on EU Standard Contractual Clauses (SCCs) as recognized by the FDPIC. For transfers to all other countries, we rely on standard contractual clauses or other statutory safeguards.
8 Retention and Deletion
We store personal data only as long as necessary for the respective purpose or as required by statutory retention duties:
- Inquiries and initial consultations without a contract: 2 years after last contact;
- Outreach data: Up to 2 years after last contact or until you object. On the suppression list, we only retain data necessary to prevent future contact;
- Contract and account data: For the duration of the contract, plus 10 years for accounting records;
- Invoices and receipts: 10 years;
- Platform data of clients and end customers: For the contract term plus 30 days for data export, followed by permanent deletion. Backups are overwritten within 30 days;
- AI feature logs: 90 days;
- Server logs: 30 days.
9 Data Security
We protect personal data with robust technical and organizational security measures: end-to-end and at-rest encryption, role-based access control, two-factor authentication (2FA) for all team members, daily automated backups, access logging, and regular vulnerability updates.
10 Your Rights
Under applicable data protection laws, you notably have the right to:
- Request access to your stored personal data;
- Request rectification of inaccurate data;
- Request deletion of your data, provided no statutory retention duties apply;
- Receive or transfer your data in a commonly used electronic format (data portability);
- Object to processing activities, particularly for marketing and outreach;
- Withdraw previously given consent with future effect;
- In the EU and UK, additionally request restriction of processing.
You can delete your app account in the settings or via email. For active subscriptions, this also serves as a cancellation effective at the end of the current billing month.
Please reach out to us at [[email protected]]. We respond within 30 days and may request proof of identity. You also have the right to lodge a complaint with a supervisory authority: in Switzerland with the Federal Data Protection and Information Commissioner (FDPIC / EDÖB), in the EU with your local supervisory authority, in the UK with the Information Commissioner's Office (ICO), and in Canada with the Office of the Privacy Commissioner of Canada. Where US state laws grant additional rights, we honor those accordingly.
11 Legal Bases under GDPR and UK GDPR
For individuals located in the EU and UK, our processing relies on: performance of a contract and pre-contractual measures (Art. 6(1)(b)) for account, app, services, and payments; legal obligations (Art. 6(1)(c)) for accounting and statutory retention; legitimate interests (Art. 6(1)(f)) for security, support, service enhancements, and B2B outreach; and consent (Art. 6(1)(a)) for analytics/advertising cookies and promotional communications.
12 Information on SMS
SMS messages sent by web.seitig and businesses using web.seitig contain the sender’s name. Reply "STOP" to unsubscribe or "HELP" for support. Standard carrier message and data rates may apply. Mobile numbers and SMS consent data are never shared with third parties for marketing purposes.
13 AI and Automated Decision-Making
Our AI features generate responses, summaries, urgency evaluations, and drafts. They make no automated decisions having legal effect on you. Binding quotes, agreements, and commitments are always concluded by human team members.
14 Changes
We update this Privacy Policy when our services or legal frameworks change. The version published on webseitig.ch is applicable. We inform clients of material changes via email and in the app.