| Leads and appointments |
| Missed-call text-back | No | No | In under 10 seconds, day and night |
| Instant reply to inquiries | Auto-email if you set it up | Usually email forwarding | Text, WhatsApp and email, in your name |
| Texts, WhatsApp, email, Facebook and Instagram in one inbox | No | No | Yes, with an app for the whole crew |
| Online booking with reminders | Add-on app, set up yourself | Extra charge | Included |
| Google review requests | By hand | By hand | One tap, up to 3 reminders, reply suggested |
| Estimates and invoices | Word or Excel, yourself | Accounting tool extra | In one minute, as a PDF |
| Promotions to past customers | Newsletter tool, write it yourself | Campaign as a project | Prepared for your trade, one tap |
| Monthly numbers | No | Usually a data export | On the 1st, by email |
| AI, in the Lead System + AI plan |
| Assistant on website, text, WhatsApp and Messenger | Chat widget, set up yourself | Separate project, thousands of dollars | Included |
| Inquiries summarized and sorted | No | No | Urgent first |
| Reviews answered automatically | No | No | Yes, below 4 stars it asks you first |
| Booking with prices and duration | Add-on app | Extra charge | Set up for you |
| Monthly report with suggestions | No | Rarely | Automatic, every month |
| Website |
| Upfront cost | $0 to $300 | $5,000 to $15,000 | No setup fee, just the monthly price |
| Done in | Many weekends | 6 to 12 weeks | 7 business days from approval* |
| Copy and photos | You | Mostly you | Us |
| Domain and email | Extra, often in the platform’s name | Usually you | In your name, included |
| Tech, updates, security | You | Maintenance contract extra | Included |
| Hours and reviews kept current | You maintain it | Change order | Synced from Google automatically |
| Changes | You | Billed by the hour | 2 or 4 a month included, by app or voice memo |
| Term | Monthly or yearly | Project, usually plus a maintenance contract | Cancel any month, no minimum term |
| Who owns the site | The platform | You, once paid in full | You, after 12 months |
| Honestly |
| When it’s the better choice | You have time, enjoy it and aren’t in a hurry | Custom design, big store, big budget | You want jobs, not weekends at the computer |