How many jobs went to voicemail this week?

Missed calls answered.Reviews collected.Every inquiry in one app.

A done-for-you lead system for contractors, clinics and local shops. A new website ties it all together. We build it and run it. You get the calls.

From $249 a month. No setup fee, no contract. You see a draft before you pay a dollar.

For
PlumbersElectriciansPaintersLandscapersCleanersMoversHVACRoofersAuto repairSalonsFitnessShops

*The 7 business days start when you approve the draft. Delays on your side, such as missing content, access or feedback, extend the timeline by the same amount.

Lead SystemThe core of every plan

Whoever answers first gets the job.

With the lead system, that’s you, even with both hands full. Calls, messages, bookings, reviews, estimates and invoices run in one app you can work from the truck.

Tap on a feature to view it.

Works with the number you already have. Anyone who can’t reach you gets a text from you within seconds and can reply right there, by text or WhatsApp.

You’re under a sink, your phone rings, and you can’t get to it. Until now the call went to voicemail, and almost nobody leaves one. They call the next name on Google, and the job is gone before you’re back on your feet. Now the caller gets a text within seconds: “Hi, this is Miller Plumbing. Sorry we missed your call, we’ll get back to you shortly. You can also reply here.” Someone who gets an answer stops looking. They text you what’s going on, and you read it in the app when your hands are free. One setting on your phone changes, and we turn it on together on the onboarding call.

The text goes out in under ten seconds, day and night. Landline callers show in your list with the number, so you can call back.

Lead System + AIThe upgrade

Answered while you sleep.

With Lead System + AI, an assistant that knows your business does the talking: it figures out what the customer needs, quotes your prices, books appointments and hands off to you when it’s urgent or unclear. You only see what needs you.

Tap on a feature to view it.

The assistant knows your services, prices, hours and service area. It answers the questions you hear ten times a day, qualifies the request and offers a time.

A visitor asks at 10 PM whether you do water heaters in Dublin and what it costs. Until now they’d have closed the tab and searched for the next guy. Now the assistant answers from your services and prices, asks the two questions you would ask, and offers tomorrow at 9. It says it’s an assistant, never makes up a price, never promises a slot you don’t have, and hands off to you the moment it gets urgent or unclear. In the morning the inquiry is qualified and summarized.

Without AI, the website chat takes a message for you to answer. With AI, it answers itself, instantly.

WebsiteIncluded in every plan

The website ties it all together.

It’s where customers book, read your reviews and message you. Live in 7 business days*, and never your problem again.

  • Copy and photos, done for you
  • Domain and email in your name
  • Google Business Profile, set up
  • Changes from your phone
  • Legal pages, kept current
  • Hosting, backups and updates
A website being put together: draft, your approval, live on day 7.
  1. First call20 minutes
  2. Draftin 2 business days
  3. You approveDay 0
  4. LiveDay 7

*The 7 business days start when you approve the draft. Delays on your side, such as missing content, access or feedback, extend the timeline by the same amount.

Examples

This is what a 7-day website looks like.

One template per trade, filled with your photos, your prices and copy in your customers’ words. No template look, no waiting.

Meyer Plumbing
Meyer PlumbingPlumbing · Columbus, OH
Lead System
Roth Plumbing
Roth PlumbingPlumbing · Dublin, OH
Lead System + AI
Buehler Electric
Buehler ElectricElectrical · Westerville, OH
Lead System
Huber Electric
Huber ElectricElectrical · Hilliard, OH
Lead System
Freeman Painting
Freeman PaintingPainting · Worthington, OH
Lead System
Steiner Color Studio
Steiner Color StudioPainting · Upper Arlington, OH
Lead System
Compare

DIY, an agency, or us. Side by side, honestly.

First, what brings in jobs: calls, inquiries, bookings, reviews, invoices. Then the website that ties it all together.

DIY builder
web.stig
Leads and appointments
Missed-call text-back
No
In under 10 seconds, day and night
Instant reply to inquiries
Auto-email if you set it up
Text, WhatsApp and email, in your name
Texts, WhatsApp, email, Facebook and Instagram in one inbox
No
Yes, with an app for the whole crew
Online booking with reminders
Add-on app, set up yourself
Included
Google review requests
By hand
One tap, up to 3 reminders, reply suggested
Estimates and invoices
Word or Excel, yourself
In one minute, as a PDF
Promotions to past customers
Newsletter tool, write it yourself
Prepared for your trade, one tap
Monthly numbers
No
On the 1st, by email
AI, in the Lead System + AI plan
Assistant on website, text, WhatsApp and Messenger
Chat widget, set up yourself
Included
Inquiries summarized and sorted
No
Urgent first
Reviews answered automatically
No
Yes, below 4 stars it asks you first
Booking with prices and duration
Add-on app
Set up for you
Monthly report with suggestions
No
Automatic, every month
Website
Upfront cost
$0 to $300
No setup fee, just the monthly price
Done in
Many weekends
7 business days from approval*
Copy and photos
You
Us
Domain and email
Extra, often in the platform’s name
In your name, included
Tech, updates, security
You
Included
Hours and reviews kept current
You maintain it
Synced from Google automatically
Changes
You
2 or 4 a month included, by app or voice memo
Term
Monthly or yearly
Cancel any month, no minimum term
Who owns the site
The platform
You, after 12 months
Honestly
When it’s the better choice
You have time, enjoy it and aren’t in a hurry
You want jobs, not weekends at the computer

Included with every plan.

No setup fee

The monthly price is the whole price. Nothing extra for hosting, domain, email, updates or support.

A draft before you pay

You see your draft two business days after the first call. Nothing is charged until your website is live.

Live in 7 business days from approval*

We count from your approval and show you the target date. When we’re waiting on you, the clock stops.

Cancel any month

No minimum term, cancel in the app at the end of any month. Your domain is yours from day one. Stay twelve months and we hand you the website too when you leave.

Your price never changes

The price of your plan stays as long as your subscription runs. Only tax rates can change.

Changes and support

Two change requests a month included, four with AI. Answer within one business day, done within two. By app, email or voice memo.

Swiss-hosted, backed up daily

Your data sits in a Swiss data center under Swiss privacy law, backed up every day, and your site is served fast in the US through a global CDN.

Your data stays yours

Contacts, conversations, bookings and invoices export anytime. Even on your last day.

Want more? One tap in the app.

Add-ons are booked right from your app, at a fixed price, active from the next month. Nothing runs by default, nothing is charged without your tap.

AIAI add-onsMonthly, switch off anytime. Available in every plan.
AI phone assistantAI

Answers the calls you can’t take, understands what they need, books or promises a callback, and sends you the summary.

$99per month
Book in the app
AI estimate writerAI

Turns photos, a voice memo or the conversation into a complete estimate in your prices and your words, ready to send.

$49per month
Book in the app
More servicesOne-time or monthly, at a fixed price.
Google Ads management

We run your ads, with a landing page that’s already tracked. Plus your ad budget.

from $490per month
Book in the app
Landing pages

One page per service or town, built to bring inquiries and feed your ads.

$490one-time, per page
Book in the app
Google profile and social media optimization

Your Google profile tuned for local search: categories, services, photos and Q&A. Plus your social media profiles, brought up to the same standard.

$490one-time
Book in the app
Second language

Your website in a second language, copy included.

$490one-time
Book in the app
Online store

Products, cart and checkout on your website.

from $990one-time, plus $49 per month
Book in the app

500 texts a month are included in every plan. If you ever hit the limit, promotions pause until next month. Missed-call texts, replies, confirmations and reminders keep going.

Which plan is right for you?

Four questions about your day, one honest answer. Takes a minute.

1/4

How often can’t you pick up a call?

2/4

What happens to inquiries that come in at night or on weekends?

3/4

How do you get Google reviews?

4/4

What is a typical job worth for you?

Two plans. No contract.

Per month, plus tax. No setup fee, cancel any month. The website is included in both.

Most popular
Lead System
$249
per month, plus tax
For businesses where calls and inquiries slip because the work gets done.
  • Missed calls won back by text
  • Google reviews on autopilot, with suggested replies
  • Instant reply to every inquiry
  • One inbox for texts, WhatsApp, email, Facebook, Instagram and calls
  • Chat form on your website
  • Online booking with reminders
  • Estimates and invoices as PDF, sent by text, WhatsApp or email
  • Job board and customer list
  • Promotions with one tap
  • Monthly numbers on the 1st
  • 500 texts a month included
  • Crew logins, 2 changes a month
  • The website that ties it all together: 5 to 10 pages, copy and photos by us
  • Domain and email in your name, legal pages, hosting, backups, updates
5 users included. Each additional user: $3 a month.
Lead System + AI
$349
per month, plus tax
For businesses that want inquiries answered and booked even at night.
  • Everything in Lead System, plus:
  • AI chat on your website, 24/7
  • AI assistant by text, WhatsApp and Messenger
  • Trained on your business in 45 minutes
  • Urgent first: rating and summary
  • Reviews answered automatically, delay you set
  • Booking with prices and duration
  • Monthly report with three suggestions
  • 4 changes a month
5 users included. Each additional user: $3 a month.

500 texts a month are included. Cancel any month, no minimum term. Stay twelve months and we hand you the website when you leave; the domain is yours either way.

What customers ask us before they start.

Short and honest. Even where the answer doesn’t favor us.

Fit, price and contract

Is this right for my business?+

If you pick up every call and answer every message within the hour: no. You don’t need us. If you’re on a job, on a ladder or under a sink when the phone rings, we can help. It’s built for businesses that live off the phone: plumbers, electricians, HVAC, roofers, painters, landscapers, cleaners, movers, auto repair, salons and clinics.

What does it cost, and are there hidden fees?+

$249 a month, or $349 with AI, plus tax. That’s the whole amount: no setup fee, nothing extra for hosting, domain, email, updates or support. 500 texts a month and five users are included. Extra users at $3 a month each and add-ons you book yourself in the app come on top, at a fixed price you see before you tap.

Is it worth $249 a month?+

If one saved job a month doesn’t cover it, don’t do it. If it does, the math is simple. With jobs under $200, two or three recovered calls a month cover the plan. With jobs over $1,000, a single one pays for several months.

Is there a contract or minimum term?+

No. Cancel any month, from the first month on, in the app. No phone call, no reason required. You stay because it pays off, not because a contract makes you.

Do I own the website?+

After twelve months, yes: when you leave we hand over the code, copy, images and design, and you can run it with any provider. Leave earlier and the website stays with us. Your domain is yours from day one, whenever you leave. That’s the one catch, and we’d rather say it upfront.

Why is it this affordable? What’s the catch?+

Because we built the platform once and run it for everyone, and we don’t build every website from scratch. Every trade has a proven template we fill with your copy, photos and prices, and the platform handles a lot automatically. That saves the hours an agency has to bill. The catch is one question up.

Leads, phone and texting

Do I get a new phone number?+

No. You keep your number, and it stays on Google and on your website. We only set it up so calls you don’t answer are quietly forwarded to us, so the text can go out.

Does the caller hear a recording or voicemail?+

No. No menu, no recording, no voicemail. It rings, you don’t pick up, the caller has a text.

Can my crew see it too?+

Yes. Five users with their own logins are included, and each additional user costs $3 a month. They see the inbox, appointments and jobs, not the billing.

AI

Does the assistant say it’s an AI?+

Yes, always. And it never makes up prices or appointments. What it doesn’t know, it hands to you.

What if it says something wrong?+

You see every reply in the conversation. Tap “That’s wrong” and we fix what it knows. Before it goes live, it has to pass 30 questions from your trade.

Can I turn it off?+

Anytime, per channel, in the app. Then it only drafts, and you send.

Website and content

Can I change copy and photos myself?+

Photos, prices, team, hours and a notice banner you change yourself in the app, as often as you like. Copy we change for you: a voice memo is enough. Two such changes a month are included, four with AI.

Will my site look like everyone else’s?+

No. One template per trade, but your photos, your logo, your colors, your copy. Two plumbers in the same town never get the same site.

What about my old website and domain?+

The domain stays yours and points to the new site. Your email keeps working as it does today; we don’t touch it without testing first.

Process and timeline

How does it start?+

A 20-minute phone call about your business, your customers and what the site should do. If you say yes: a questionnaire on your phone, ten minutes. Two business days later you see your draft. Once you approve it, we go live within seven business days, and on the onboarding call we set up the app with you.

What do I need to provide?+

Photos, a few answers and, if you already have a domain, access to it. You get a guide for your registrar on the first call, and we’re happy to do it together right then.

What happens on the onboarding call?+

30 to 45 minutes with your account manager. You install the app, connect Google, WhatsApp, Facebook and Instagram on your own phone, and turn on call forwarding with one code. Then we test everything together: call, text, booking. After that, you’ve got it.

Payment and invoices

When do I pay?+

When you book, you save a card. The first charge is on the day your website goes live, then monthly on the same day. If we can’t agree on the draft, either side can step back before launch at no cost. No months paid in advance, no setup fee.

How do I pay?+

Credit or debit card, monthly, automatically. The invoice arrives by email and sits in the app. Booked add-ons show as their own line.

What if a payment fails?+

We try again and let you know by email and text. If the invoice is still open ten days later, the website and the app go offline, because hosting is part of the plan. Visitors see a neutral maintenance notice, your data stays safe, and everything is back as soon as the payment is in.

What if I send more than 500 texts a month?+

Then promotions pause until the next month. Missed-call texts, replies, confirmations and reminders keep going. If you’re over the limit month after month, we call you and find a solution before anything costs extra.

Data, legal and security

Where is my data?+

In a Swiss data center under Swiss privacy law, backed up daily. Your site is served in the US through a global CDN, so it’s fast for your customers.

Can I text my customers?+

Confirmations and replies, always. Promotions only to customers who opted in; the app checks before every send, STOP works with one word, and your site carries the SMS terms carriers require. That keeps you on the right side of the TCPA.

Are the legal pages really current?+

Yes. The templates are maintained centrally. When a rule changes, we update them for every customer at the same time.

About us

Who is behind web.stig?+

Snow Dream Studios GmbH, a web, software and marketing agency in Zurich, Switzerland. web.stig is our lead system for local businesses: built and run by our own developers, designers and marketers, website included.

Who do I talk to if something comes up?+

A person, by app, email or phone. Answer within one business day.

Still have a question? Write to us. A person answers within one business day.

Twenty minutes. Then you see your draft.

One call, your draft two business days later, live seven business days after you approve. No setup fee, no contract.